FOUR (by Azzurro Group) mensware and lifestyle store is located in the heart of Amsterdam in one of the busiest high-end fashion retailer neighbourhoods. JSPR was comissioned to redesign and build their new location – a large venue that focuses on a new way to experience shopping by inviting customers to explore the store via its art like product displays, or grab a drink by the bar and enjoy a moment by the fire place. A crutial part of the project was the possibility to easily transform the space. During selected evenings the store becomes an event location.

Concept, sketches, design & technical development for production.

Designed within the JSPR Team

The new store facade plays around the concept of a modern man – cave. The historic double entrance store front demanded a creative solution to stand out among others within the neighbourhood. An optical effect changes the view of the facade, creating a dynamic experience while passing by.

Custom made glass neon signs above both entrances integrated in the powder coated steel structure. Handmade in the Netherlands

The store features multiple natural plant walls. Some are mixed with product displays with flexible solutions to exchange bases, integrate mirrors or replace with hangers.

A ‘forest’ of display cabinet ‘trees’ filled with tempered glass cabinets with locks, adjustable for displaying watches, hats, sunglasses etc.

In the background a universal centre island / pay desk with plenty of storage. The island also doubles as a bar and DJ booth.